Online reputation management
Online Reputation Management – is a great way to increase the positive image of the brand. By skilful use of keywords, valuable content and valuable websites, your site will gain: increased brand awareness, positive reputation and higher results in popular search engines, e.g. Google.
The Management of Reputation is aimed at increasing the visibility of the website and brand on the Internet or reducing it vis-à-vis the needs and purpose that we want to achieve. Taking care of the reputation of your brand and business on the Internet, we are progressively increasing the number of visits to the website, while supporting the company’s reputation within the search engine.
The Management of Reputation or marketing action commonly referred to as “whisperer’s” by sharing positive information about a company or brand on the Internet is one of the most effective methods of influencing the development of an online business, building positive relationships, generating trust in potential customers and increasing the customer base. What is said about us on the web is crucial for our business. Repeated for years, bon mot says that a positive opinion about our services can bring us three new customers, but negative – take ten. Let the vitality of this maxim be evidence of its truthfulness. We work for years on reputation, but we can lose it in an instant. And why is it worth taking care of it? Currently, shopping decisions are made even before we cross the threshold of the store. Most of us, wanting to choose from a wide range of available products, simply looking for the best one on the Internet. This applies mainly to home appliances and electronics, but also to services, e.g. medical (rankings of doctors whose network is full). This trend is called the ROPO effect, i.e. Research Online, Purchase Offline.
Appropriate brand reputation will allow us to break through the information tract and effectively encourage emotional investment in the brand.
AREAS OF REPUTATION MANAGEMENT ON THE WEB
Activities aimed at creating the image we want in the network must be adapted to the areas in which the creation will take place. Each of them requires carefully selected content and strategies. These strategies must be correlated with each other and serve the goals we have chosen. Below, we will take a look at the operation in search engines, because this is the first area with which our potential clients have contact.